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About CardWatch®
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CardWatch® is a monitoring service and research library of payment card marketing materials including direct mail solicitations, "take-one" applications, print advertisements, television spots, cardholder communications, Web banner ads, and email solicitations.
The CardWatch® online database covers more than 400 card issuers or vendors marketing to U.S. consumers since 1986. The library includes credit cards, debit cards, charge cards, private label cards, and prepaid cards. The library currently contains over 3,000 direct mail solicitations, 1,000 print advertisements, 200 television spots, 500 Web banner ads, 500 email solicitations, and 100 cardholder communications.
CardWatch® also offers a search function enabling users to access data based on the type of marketing document, advertiser name, pricing features, creation date, and release date.
CardWatch® scans are presented as individual thumbnails for speedy navigation, linked to high quality full-color document captures for full screen viewing.
CardWatch® also offers current and historical estimated aggregate data on credit card direct mail solicitation volume and credit card ad spending by brand.
CardWatch® is available with two levels of service, Silver and Gold. Silver subscribers have access to current and previous month postings. Gold subscribers have access to all CardWatch features.
CardWatch® offers single user access and site license access.
Click here for pricing information.
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Subscribers - Click here to login
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Direct Mail
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• Source Library
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• 1995
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• 1993
• 1992
• 1991
• 1990
• 1989
• 1988
• 1987
• 1986
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Print Ads
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• Source Library
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TV Commercials
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• Source Library
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Take Ones/Stuffers
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• Source Library
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Cardholder Communications
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• Source Library
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• 1998
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Web Banner Ads
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• Source Library
• 2008
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• 1999
• 1998
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Email
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• Source Library
• 2008
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• 1999
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Other Cards
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• Business Cards
• Gift Cards
• Gas Cards
• Store Cards
• Student Cards
• Airline Cards
• Hotel Cards
• Secured Cards
• Catalog Cards
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Marketing Data
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• Credit Card Direct Mail Solicitations
• Credit Card Ad Spending by Brand
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Miscellaneous
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• Credit Card Ad Spending by Issuer
• Credit Card Ad Spending by Brand - Annual Breakout
• Merchant Communications
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Account Agreements
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• Source Library
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