Beyond the tragic events of September 11th, this year has earned many economic
distinctions. Since mid-year, credit card debt has declined at an
unprecedented
rate. Chargeoffs, or credit card losses, have hit the highest level in 11
years. Unemployment made the highest one-month jump in 21 years and remains at
levels not seen in six years. Personal bankruptcies set an all-time record in
the second quarter and on a fiscal year basis. The Feds have cut interest
rates
to the lowest point in 40 years, driving the prime rate down to its lowest
level since 1965. Mortgage rates have declined to a 30-year low. The list goes
on and on.
The contraction in revolving debt was more significant than previously
indicated by the monthly figures previously released by the Federal Reserve.
During October, Americans cut $3.7 billion off revolving credit, translating
into a negative annual growth rate of 6.4%. The revised figures show that
American consumers have been cutting credit card since June when total
revolving credit topped $700 billion. Since then consumers have trimmed
revolving credit, mostly credit card debt, by $11.3 billion. The decline
may be
attributed to the steady migration of credit card debt to home equity loans,
which now carry interest rates that average half of the current 14.48% credit
card APR. However the effect of the September 11th events undoubtedly played a
significant role in the card debt contraction as consumers adjust lifestyles.
According to the Federal Reserve, revolving debt stood at $689.0 billion
during
October.
The government’s latest report shows the nation’s unemployment rate jumped to
5.7% in November from 5.4% in October, and 4.9% in September. The November
unemployment rate is the highest level in six years. The change between
September and October was the highest one-month jump in 21 years. According to
the Bureau of Labor Statistic, the number of unemployed persons increased by
419,000 to 8.2 million in November. Since October 2000 unemployment has risen
by 2.6 million and the unemployment rate has increased by 1.8 percentage
points, of which 1.4 percentage points have come since the beginning of the
recession in March.
Bankruptcy filings downshifted a bit during the third quarter, compared to Q2,
but 2001 is still on track to rank as the second highest year for bankruptcies
on record. However, on a fiscal year basis, the total number of bankruptcies
filed has set an all-time high. In the 12-month period ending Sept 30,
bankruptcy cases totaled 1,437,354, up 14% compared to the fiscal year ending
Sept 2000. The previous high for bankruptcy filings during a fiscal year
was in
1998, when filings reached a total of 1,436,964. Of the 1,437,354 filed over
the past 12 months, 1,398,864 were personal filings. Chapter 7 filings rose
16.5% and Chapter 13 filings rose 8.2% during FY 01. The number of bankruptcy
cases filed during the third calendar quarter totaled 359,518 compared to the
record-setting 400,394 filed in the second calendar quarter.
The Feds have made 11 rate cuts so far this year, driving down rates for home
equity loans and automobile loans. However credit card interest rates have
bottomed out at historical lows and may be headed upward early next year. The
average overall bank credit card interest rate slipped by 7 basis points
(0.07%) during November to 14.41%, after falling 209 basis points (2.09%)
since
January 1. Some issuers offering variable rate cards are now setting higher
spreads for new cardholders. Citibank’s new Smart MasterCard carries a prime
+12.99% interest rate structure, a significantly higher spread than offered on
any previous Citibank card. On the other end of spectrum, Simmons Bank
recently
raised its APR from 7.00% to 8.95% after a recent federal court decision
removed the Arkansas bank usury law. Floor rates continue to collar pricing
too. Bank One/First USA, the nation’s third largest issuer, recently
launched a
Cash Rewards Platinum VISA offering a prime +6.99% APR but with a 13.24%
floor.
Meanwhile, the nation’s largest issuer of fixed rate cards, MBNA, has lowered
its rate on some new cards to a fixed 12.99%, but continues to preserve higher
pricing within its portfolio.
ONLINE DECLINE?
While there is mounting evidence that online shopping is exploding this
holiday
season, a new survey says the number of U.S. households subscribing to online
services declined nearly four percent during the third quarter.
Telecommunications Reports International says its research shows the online
market has peaked. The firm found that 67.9 million U.S. customers subscribed
to online services as of the end of the third quarter, down from 70.7 million
three months prior, or a loss of 2.7 million subscribers. Compared to figures
from TR’s Online Census a year ago, the current online customer base is about
7.4% higher than the 63.2 million users tallied at the end of the third
quarter
of 2000. However, the 3.9% decline for the third quarter of 2001 compares to a
1.5% rate of growth during the same period last year and 10.7% growth rate
during the third quarter of 1999. Overall, TR’s Online Census found that of
the
six access methods tracked, only two, cable modem and DSL, showed any sizable
increases in subscribers during the third quarter. AOL, with 31.3 million
subscribers, signed up 1.2 million new users during the third quarter, the
smallest quarterly gain since the spring of 1998.
Given the apparent decline in online U.S. households, another recent study
found a high prevalence of aggressive online marketing tactics on the Internet
including those used by credit card issuers. More than 30% of the top Web
sites
based in the USA employ such tactics as “spawning”, “mouse-trapping”,
“seeding”, “framing” and “home-jacking”. The study, released by Cyveillance
International, found “spawning” or “pop-ups” to be the most widely used tactic
to boost response. “Pop-ups” or “pop-unders” are the automatic launch of new
browser windows upon entering a site, upon exit, on delay, or other triggers.
“Mouse-trapping” tactics were found on 5.2% of the sites on the Internet.
“Mouse-trapping” disables the user’s ability to go back, exit or close while
viewing a page. Among the others cited in the ‘Top 10 Tactics’: “invisible
seeding” or the hiding of content to optimize search engine rankings;
“unauthorized software downloads” which leaves behind software that can
contain
embedded advertising or tracking capabilities; “spoof pages” created
specifically for the purpose of attracting search engine traffic for higher
ranking on search results; “typo-piracy”/”cyber-squatting” which uses
misspellings and derivations of a brand to divert traffic to an unintended
site; “home-jacking” which substitutes a new home page setting or changes to
the user’s “favorites” list; “visible seeding” which creates a false
affiliation with popular brands; “mislabelling links” or the false
labelling of
hyperlinks; and “framing” which keeps users on the original site while viewing
content of another through the original site’s window.
PAYPAL COMPETITION
While the most successful person-to-person payment service is seeking to hit
pay dirt by going public, competitors continue to make runs at PayPal.
Citibank’s c2it person-to-person payment service has removed the transaction
fee charged to its customers to send money online in the U.S. The move by
Citibank is aimed directly at wresting PayPal users away from popular online
auction Web sites such as eBay. Citibank launched its c2it service one year
ago
and has since signed up more than 225,000 users while PayPal has more than 10
million users. Earlier this year Citibank changed its fee structure from a
flat
$2 fee to a fee ranging from 1.0% to 2.2%, depending on the amount
transferred,
with a 50 cents minimum. Citibank’s P2P payment service is delivered under
various brands such as America Online Quick Cash. Citibank is also offering
online sellers the opportunity to earn a $5 bounty for every new user they
refer to c2it. When a seller includes the c2it logo on the item for sale,
or on
his or her Web site, and a user clicks on the logo and successfully enrolls in
c2it, the seller earns the $5 referral bonus.
Meanwhile, MasterCard and CertaPay announced they have signed an agreement to
offer a platform that facilitates person-to-person payments between MasterCard
cardholders. MasterCard recently introduced support for a new payment
transaction in its authorization and clearing systems to enable its members to
clearly identify P2P transactions, which had not been possible prior to April
2001. Through this alliance with CertaPay, MasterCard’s members may implement
CertaPay’s P2P offering, designed to support MasterCard payment cards and to
seamlessly integrate into a financial institution’s online banking
infrastructure. The platform leverages the financial institution’s own
security
and brand strategies. CertaPay’s P2P E-mail Money Transfer application enables
consumers to send and receive money, in real time, using only an e-mail
address, from their own financial institution’s online banking or online
account management services.
LEGAL EAGLES
The Federal Trade Commission and the Illinois Attorney General charged a group
of Illinois-based companies with operating a massive scheme whereby consumers
were offered a credit card for a $219.95 fee and then never received a
card. As
a result a U.S. District Court judge shut-down the firm. The FTC says the
defendants also continued their scheme even after the FBI executed a search
warrant against them on Sept 6th. The Illinois firms include: 1st Financial
Solutions, Inc., American Benefits Club, Inc., Rockwell Holdings, Inc., and
John F. Boone, doing business under their respective names and various
fictitious names, including: “1st Freedom,” “1st Choice Financial Solutions,”
and “Card Services.” 1st Financial Solutions and American Benefits Club are
both headquartered in Park Ridge, Illinois. Rockwell Holdings is based in
Schaumburg, Illinois, and John F. Boone is an officer of Rockwell Holdings.
Earlier this month, the FTC shutdown a group operating out of New Jersey for
deceptive telemarketing of advance fee VISA or MasterCard credit cards. A
U. S.
District Court, at the request of the Federal Trade Commission, also froze the
assets of and closed down a marketer of gold catalog cards in early November.
Las Vegas-based First National Bank of Marin has settled a class-action
lawsuit
and has reached a final agreement with the OCC in regard to the company’s
solicitation and marketing materials for its sub-prime VISA cards. First
National agreed to reimburse certain customers who applied for the Bank’s
credit card between July 27, 1996 and May 31, 2001 and who incurred specific
charges, including enrollment fees and certain finance charges. Bank officials
have agreed to set aside a reserve of not less than $4 million to cover
consumer claims from both the class-action settlement and the OCC agreement.
The Bank says it did not admit to any wrongdoing and believes the OCC lacks
legal authority to enforce the FTC Act. First National also says the OCC’s
interpretations of the FTC Act are incorrect and contrary to the interests of
both financial institutions and consumers.
LUNCH MONEY
The pilot MyLunchMoney.com got underway this month. The new service enables
parents to use credit cards for prepayment of school lunches. Using the Web
site, parents log on or call a service center to prepay for their child’s
school food charges, using either a VISA or MasterCard account. Parents will
access the Web site using a secure login, then will activate their account and
establish funding amounts and spending guidelines. The initial pilot will take
place at a middle school in Poway, California. The pilot will run through
February, with a full market launch expected in March.