While it is hard to believe that Americans are still using punch card election
ballots in the year 2000, it is even harder to understand why nearly half of
all consumer purchases are still made with cash. However, the use of cash is
dwindling as checks make up 32% and payment cards (credit and debit) make up
21% of retail spending. Most likely consumers purchasing items with cash in the
year 2000 must have something to hide. Perhaps it is poor personal financial
management, lack of spending discipline, a bad credit record, no banking
relationship, unemployment, a nasty vice, illegal income or just plain
laziness. With nothing to hide, the use of cash is still one big pain. If you
get ripped-off with a bad purchase you have little recourse but to yell and
stomp your feet at the merchant. If you lose your wallet the chances that your
cash will be found are about as good as holding the winning number in a
government run lottery. Handling a lot of cash can also raise your heart rate a
few beats. Truth is while cash may be king, there is nothing regal about using
it.
Coming in second on the "Stupid Money Habits in the USA" is the use of checks.
American consumers write a mind boggling 18 billion checks per year for retail
purchases. (About 65 billion more checks are written by businesses and
consumers paying regular bills.) Writing and sending checks from home may be
very convenient and carry little risk. However, carrying a checkbook in your
purse and pocket is worse than carrying a huge wad of cash. It is incredibly
easy for a thief to clean out your checking account with one check or deposit
slip. Worse yet some really stupid consumers have their driver's license or
social security number imprinted on their checks. This additional information
can open the way for a thief to generate fraudulent credit cards or take over
your identity. Even if you protect your checkbook there is also the arithmetic
problem. It is fact of life that at least one of your checks will eventually
bounce. It may not be your fault but the bank and the merchant deal mercilessly
with such infractions. Bounced check fees make credit card late fees look like
pocket change. Truth is using checks for store purchases is a nightmare
waiting to happen.
The smart money is and always has been with the use of payment cards. Credit
and debit cards offer the highest level of convenience, safety, and leverage of
any payment method. Many payment cards today, including debit cards, now offer
special bonus rewards to boot. The convenience of credit and debit cards are
unsurpassed for both the consumer and the merchant. The settlement process is
all electronic avoiding the risky handling of cash and the messy handling of
checks. If a cardholder's credit card is lost or stolen the maximum loss is
$50, and in most cases today, the liability has been reduced to $0 if reported
promptly. Under the law there is a higher liability for debit cards but that
has already been lowered by many issuers to the same as credit cards. Best of
all consumers using credit or debit cards have enormous leverage with the
merchant if they are unhappy with a purchase. There is a simple process to
dispute a transaction if the merchant failed to perform properly. Two other
enormous advantages over checks and cash are float and perks. If you pay off
your credit card balance each month you can generally float a transaction
without any interest charges for 50-60 days. About one third of credit cards,
and a few debit cards, now offer cash-back, air miles, automatic discounts,
etc. based on how much you charge. This is icing on the cake. Debit cards offer
all the advantages of writing checks but without all the hassle and risk. With
a debit card there are no paper checks to be compromised and there is no
intimidating process to use it.
In the not too distant future Americans will be able to use one payment card to
conduct all kinds of transactions from major purchases to micro-purchases.
Smart cards have the ability to combine credit, debit and prepaid functions all
on one card. The elements of the "Cashless Society" are here but unfortunately
there may be too many Americans stuck in the dark ages of using checks and
cash.
TAKING STOCK
Jitters over earnings, the economy and the election have sent some of the best
performing stocks in the world spiraling downward to super low levels. Some
firms see this as a golden buying opportunity and are now offering consumers a
way into the investment markets utilizing their credit card, rewards program,
or airline purchases.
The Principal Financial Group and Pro2Net are now offering a VISA Platinum card
that offers a 1.25% cash-back bonus and a VISA Classic card that offers a 0.75%
cash back bonus that can be applied toward savings and money market accounts,
mutual funds, mortgage and consumer loans, annuities and life insurance. Both
cards carry no-annual-fee and a prime +6% APR.
SaveDaily, a micro-investing specialist and beenz.com have teamed up to enable
consumers to buy shares of nationally recognized mutual funds with their beenz.
beenz are a new kind of money that can be earned by consumers who simply visit,
interact with, or shop at participating web sites. To participate, beenz.com
customers first establish a SaveDaily account, which requires a small annual
fee. Once the account is open, beenz account holders who have at least 1000
beenz in their beenz account will enjoy free investing with no transaction fees
or commissions. beenz clients with existing SaveDaily accounts may start
converting beenz immediately without incurring an additional annual fee. beenz
can be spent by using the MasterCard rewardzcard, a reloadable debit card.
US Airways inked a deal this month with Stockback to give consumers who
purchase qualifying tickets for US Airways flights through Stockback's online
program a cash reward that can be invested a no-load, open-ended mutual fund
managed by Merrill Lynch. Stockback can also earn up to 20% cash back at
merchants such as Dell, Barnes&Noble.com, Buy.com and Brooks Brothers.
For information on the above programs visit
www.pro2net.com;
www.beenz.com; or
www.stockback.com.
ATM BALLOTING
Pregnant chads, hanging chads, and dimpled chads could be a thing of the past
if U.S. election officials harness more advanced technology such as ATMs. With
more than 300,000 ATMs deployed in the U.S., Americans could confidentially and
accurately cast ballots with highly advanced machines that are neither
Democrats or Republicans. Re-counts with ATMs would take hours instead of days.
The ancient technologies used to cast votes in the world's most technologically
advanced and wealthiest nation could also be discarded in favor of a registered
voter smart card verified with biometrics and/or Internet vote gathering.
Election Systems & Software said this month it has already conducted a
successful pilot using the Internet for voting in a shadow election in San
Mateo, CA. ESS says the current vote counting systems in the USA utilize
levers, punch cards, OMR and DRE. Optical Mark Recognition Systems (OMR) uses a
paper ballot where the response area and the candidate information are
presented together. Later the ballot is read by an OMR device, which interprets
the marks and records them in electronic files for computerized accumulation
and reporting. Direct Recording Electronic Systems (DRE) are touch screen
electronic systems where the voter makes selections directly onto the device.
Each selection is immediately recorded and when the voter is finished, the
count is recorded in electronic files for computerized accumulation and
reporting. Already some members of Congress are calling for federal subsidies
for local governments to beef-up their voting systems with modern technology.
PALM PAYMENTS
Desktop computers are out and handheld computers are in. Personal Digital
Devices or PDAs are among the hottest holiday gifts this year. In the driver's
seat is market leader Palm. Credit card issuers are already looking to PDAs for
marketing purposes. Credit card processors are also looking to PDAs to
facilitate wireless payments. Early next year Bank of America is set to launch
a first quarter credit card marketing campaign that targets users of personal
digital assistants and mobile phones. Last month, Bank of America tested a
wireless campaign offering consumers the opportunity to apply for a credit card
anytime, anywhere, by completing and submitting their credit card application
on their PDA devices or mobile telephones. BofA says it has received positive
feedback from its initial test launch and is currently planning to execute an
enhanced roll-out of the campaign in early 2001. NYCE Corp announced this month
it will launch a pilot early next year to enable real-time person-to-person
funds transfers. When fully implemented, NYCE participants will be able to
offer person-to-person transactions to their customers at all types of devices
that can communicate with the NYCE Network's processing platform, from ATMs to
Web-accessible personal computers and PDAs. Utilizing NYCE's real-time payments
infrastructure, these transactions will be switched using an ATM/debit card
number associated with the recipient's account. And because the transfer is
made directly between accounts at insured depository institutions, issues
associated with funds held by non-supervised organizations will not be present.
Get a Palm now and watch the future unfold.