Oktoberfest II
From the October 1997 Issue of CardTrak

With credit card delinquencies, credit card losses and consumer bankruptcies still at record levels you might assume there would be a drought on new credit card offers this Fall.

While the number of new card offers has tapered off somewhat there are a number of new bank credit card deals now ready to capture your Christmas spirit on plastic.

Here's a rundown on the three most significant launches this Autumn.

The nation's credit card low-price leader, Wachovia of Atlanta, kicked off a new VISA card in partnership with BMG Entertainment that combines a below average interest rate with a hassle-free rewards program. The no-annual-fee BMG VISA features a 7.9% six-month promo rate, and a prime +7.9% long term rate. Cardholders receive points based on charge volume with accumulated points tallied with each month's statement. Points may be redeemed for a wide range of BMG products, from CDs to international trips to music award shows. For more information call 1-888-BMG-VISA or visit them on the Web at http://www.bmgvisa.com

First USA rolled down Rodeo Drive this month with a new VISA card as part of Rodeo Drive's 25th anniversary celebration. The new Rodeo Drive VISA Card is being issued in partnership with the Rodeo Drive Committee and represents the second destination card to be issued by First USA. First USA announced this summer the Branson, Missouri destination VISA card. The Rodeo Drive VISA enhancements include complimentary two-hour valet parking on Rodeo Drive and special offers from Cartier, Christian Dior, Cole Haan, Fred Hayman Beverly Hills, Gianfranco Ferre, Jessica McClintock and Sulka. Card pricing is First USA's standard 5.9% promo/13.99% fixed long-term APR, with no annual fee. First USA will also offer the card in three varieties: classic, gold and platinum. The program will generate proceeds, based on transactions, for the Entertainment Industry Foundation/Permanent Charities. For more information call 1-800-451-2491.

Pittsburgh-based PNC Bank unveiled a new VISA card offering cardholders a 2% rebate on purchases at participating shopping malls and a 1% rebate on all other purchases. The new Mall V.I.P. VISA card will issue the rebates monthly in the form of Mall V.I.P. Dollars, good at any VISA-accepting mall merchant. PNC will cap annual rebates at $500. The no-annual-fee card carries a six-month 6.9% intro rate, a long-term rate of LIBOR +10.43% on purchases and LIBOR +15.77% for cash advances. More than 350 malls will launch the card this month with an additional 150 malls joining by year's end representing 70% of mall retail space nationwide. Applications are only available at participating shopping malls nationwide.

WORLD MASTERCARD

The most direct assault on American Express cards will get underway this month as MasterCard rolls out its World MasterCard. No pre-set spending limit, flexible, frequent traveler benefits and concierge-level service have long been the hallmarks of American Express charge cards. MasterCard's new product combines no pre-set spending limit with an option to revolve a designated portion of the charges each month. The new card also features a travel rewards program that permits cardholders to earn free travel on any domestic or international carrier without regard to blackout periods. World cardholders will also access to MasterCard's 24-hour Global Service and a special concierge program providing a wide range of services including travel and dining reservations. Household and Bank of America will be among the first to offer the new card.

EVERYBODY IS GOING PLATINUM

Chase has joined the Platinum card war to compete with MBNA, First USA, Banc One and Citibank. The Chase Platinum Visa and MasterCard features credit lines up to $100,000, automatic enrollment in Chase's Flight Rewards program and $1 million in travel accident insurance. Chase Platinum has no annual fee, and an introductory fixed rated of 5.9% for nine months on purchases and balance transfers. After the intro period the rate for relationship customers is prime +6.4% for balances under $2500 or prime + 4.4% for balances over $2500. Other cardholders will pay prime +7.4% and prime + 5.4%, respectively.

First USA and Ticketmaster Group rolled out the Ticketmaster Platinum MasterCard offering five Ticketmaster Reward Points for every dollar spent at Ticketmaster and one point for each dollar spent elsewhere. Points are redeemable towards Ticketmaster gift certificates, event tickets, merchandise and fantasy entertainment experiences. First USA is offering a five-month intro APR of 5.9% followed by a 14.99% fixed APR. For more information call 1-800-451-2491.

MBNA's year old Elton John AIDS Foundation VISA was beefed up with the addition of an airline miles program and a new Platinum Plus version. The mileage program is the generic variety offering travel on most domestic carriers without regard to blackout periods. MBNA's platinum version of the AIDS VISA features no-annual-fee, credit lines to $100,000, year-end summary of charges and $1 million of common carrier travel accident insurance. During the past twelve months the card has generated $40,000 for the Foundation. For more information call 1-800-52-ELTON.

NEW CREDIT REPORTING LAWS

The 'Consumer Credit Reporting Reform Act of 1996 went into effect this month. The revised law takes aim at inaccurate consumer information by requiring credit bureaus to respond within 30 days to consumer complaints and by giving consumers the right to sue both the credit reporting firm and the credit provider over false information. The law also seeks to eliminate obsolete information by defining the seven-year reporting rule on bad debts. Under the new law employers will now have to get written permission from current and prospective employees before obtaining their files. A broader discussion of the new law, prepared by noted consumer advocate Gerri Detweiler, is available exclusively via CardTrak Online (cardtrak.com).

USPS UPDATE

It took two and one half years but the U.S. Postal Service finally did it. As of this month all 32,000 U.S. post offices have credit/debit card terminals. Consumer acceptance has been strong as the Postal Service logged 27.2 million credit card transactions and 2.6 million debit card transactions during the year ending Sept. 30. Dollar volume for the period was $1.1 billion credit transactions and $143 million debit transactions. Business acceptance was initially too strong as businesses sought to charge bulk mail and meter settings to maximize returns on card rewards programs. The Postal Service now excludes bulk mail, meter settings and money order purchases from credit card transactions. However the USPS says it will now accept debit cards for such transactions.

NEW CORP CARD APPROACH

GE launched a new corporate credit card rewards program this month that rewards business travelers for smarter spending. Unlike other rewards programs based solely on charge volume the new GE Capital Gains program awards bonus airline points for making-lower cost flight connections, using preferred rental car vendors, staying at preferred hotels and otherwise sticking to corporate travel policy. The program has two components: an airline points program for high-volume travelers and a core program for all travelers. The airline points program rewards cardholders with one point for dollar spent within policy, and awards bonus points for cost-savings actions. The core program rewards employees who travel less frequently by enabling them to earn valuable coupons and upgrade vouchers for cost-savings actions such as staying at a preferred hotel for a negotiated rate.

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