Rate Competition Goes West
From the November 1995 Issue of CardTrak

Californian card issuers have historically charged higher than average interest rates for bank credit cards. Like other parts of the country competition is heating up and Great Western Bank, based in California and the second largest savings bank in the country, is now adding some real fuel to the pricing war.

Great Western rolled out two new VISA cards to their product line in late October, a long term low rate card and a secured card. The new cards, issued by Associates National Bank, are initially targeted to GW’s main customer bases, California and Florida.

The long-term-low-rate card, the Frontier VISA, offers an ongoing rate of prime +3.75% for purchases (currently 12.5%) and prime +5.75% for cash advances (14.5%). Great Western’s Frontier VISA carries an $18 annual fee (for classic and gold) and offers a low introductory rate of 8.75% for the first six months. Overall the Frontier VISA represents a 30% discount off the national average rate of 18%.

The Great Western Secured VISA card offers a credit line equal to 100% of the deposit ($300 minimum/$5,000 maximum) and after 18 months of reliable payment performance, a full or partial graduation to unsecured credit. The APR is prime +11.3%, currently 20.05% and a $35 annual fee.

The new cards supplement the existing Great Western Rebate VISA card which offers a 3% cash rebate on net purchase volume any time a balance is carried forward. The rebate card also offers a 1.5% cash rebate for balance transfers made within the first sixty days of opening the account.

The Great Western card programs represent a full menu, something for everyone, from the lowest risk customers to the highest risk customers.
For additional information: 1-800-GW-ASK-US.

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