A new survey has found that 88% of financial consumers claim to receive
regular communications for products and services that are not directly
relevant to them and their circumstances and 58% claim to regularly
receive communications selling them products and services they already
have with that company. The research also discovered that 64% of
financial consumers claim they are more likely to stop using companies
that regularly send them inaccurate or irrelevant communications
material and 65% of financial consumers don't feel like they are being
treated as an individual with regard to the communications they receive.
StreamServe says the results show that firms are missing a tremendous
opportunity to enhance customer value by failing to communicate with
their clients in a relevant, personal manner. Survey results also
indicate that the majority of financial services companies fail to
effectively communicate and market products and services to existing
customers, causing these organizations to miss an opportunity to
increase revenue and improve customer service. Seventy-four percent of
respondents indicate they would be more likely to buy products and
services from financial companies if the offers were highly
personalized, relevant and treated them as individuals.
A new survey has found that 88% of financial consumers claim to receive
regular communications for products and services that are not directly
relevant to them and their circumstances and 58% claim to regularly
receive communications selling them products and services they already
have with that company. The research also discovered that 64% of
financial consumers claim they are more likely to stop using companies
that regularly send them inaccurate or irrelevant communications
material and 65% of financial consumers don't feel like they are being
treated as an individual with regard to the communications they receive.
StreamServe says the results show that firms are missing a tremendous
opportunity to enhance customer value by failing to communicate with
their clients in a relevant, personal manner. Survey results also
indicate that the majority of financial services companies fail to
effectively communicate and market products and services to existing
customers, causing these organizations to miss an opportunity to
increase revenue and improve customer service. Seventy-four percent of
respondents indicate they would be more likely to buy products and
services from financial companies if the offers were highly
personalized, relevant and treated them as individuals.
