Even though reward programs are heavily promoted by credit card issuers, consumers prefer a low interest rate or no annual fee most of all. Nearly half of Americans (47%) say a low interest rate is the most valuable credit card feature, while one-fourth say no annual fee is the best feature. According to a CardWeb.com homepage poll conducted between September 7th and 28th, only 21% of the 1,302 participants designated rewards for purchases as the most valuable credit card feature. Slightly more than 3% say a high credit limit is the biggest attraction while about 2% say online account access is the most valuable. Less than 2% says automatic discounts are the key feature they look for in a credit card offer. The CardWeb.com survey has a margin of error of plus or minus approximately 4.0 percentage points.
HOMEPAGE POLL 9-7 to 9-28
Question: Which of the following is the most
valuable credit card feature?
Low Interest Rate 47%
No Annual Fee 25%
Rewards for Purchases 21%
High Credit Limit 3%
Online Account Access 2%
Automatic Discounts 2%
Source: CardWeb.com, Inc. (R) .
Even though reward programs are heavily promoted by credit card issuers, consumers prefer a low interest rate or no annual fee most of all. Nearly half of Americans (47%) say a low interest rate is the most valuable credit card feature, while one-fourth say no annual fee is the best feature. According to a CardWeb.com homepage poll conducted between September 7th and 28th, only 21% of the 1,302 participants designated rewards for purchases as the most valuable credit card feature. Slightly more than 3% say a high credit limit is the biggest attraction while about 2% say online account access is the most valuable. Less than 2% says automatic discounts are the key feature they look for in a credit card offer. The CardWeb.com survey has a margin of error of plus or minus approximately 4.0 percentage points.