Blue Rewards (10/25/04)

FULL STORY:

Before the end of this year, American Express cardholders enrolled in the "Membership Rewards" program will be able to transfer points directly into JetBlue's loyalty program. AmEx and JetBlue have also launched a "Pack for Paradise" flyaway sweepstakes to celebrate their new partnership. The sweepstakes is already underway. Last week, JetBlue Airways signed its first "TrueBlue" program partner by joining the American Express "Membership Rewards" program. The points transfer option will begin December 8th. JetBlue and AmEx have launched a special sweepstakes to give 50 enrollees a chance to win the "Ultimate Reward," a Bahamas flyaway vacation for two, with a live performance by recording artist Seal. JetBlue serves 29 destinations in 11 states, Puerto Rico, the Dominican Republic, and the Bahamas. AmEx has 23 "Membership Rewards" airline partners, 13 of which allow enrollees to transfer points directly into individual airline loyalty programs for travel. For more information visit: http://www.americanexpress.com/jetbluegetaway