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Southwest Expansion (03/1/04)
FULL STORY:
Southwest Airlines has added two new VISA cards to their fleet. This week, the airline and its card partner, Bank One, introduced the "Rapid Rewards VISA Business" card, and the "Rapid
Rewards VISA Signature" card. The new business card offers two "Reward Dollars" for every dollar in Southwest purchases, and one "Reward Dollar" for every dollar in all other card purchases. In addition, business owners will receive accrual of "Rapid Rewards Credits" for "Reward Dollars" earned on employee cards issued on the business account. The new "Southwest Airlines Rapid Rewards VISA Signature" offers two "Reward Dollars" for every dollar in Southwest purchases versus one "Reward Dollar" on the existing "Southwest Airlines Platinum VISA" card. Under both, new programs, one "Rapid Rewards Credit" is issued for every 1,200 "Reward Dollars" earned. After earning 16 credits in 12 consecutive months, cardholders receive an automatic roundtrip award. For more information visit www.southwest.com/visa.
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