Final Tally (12/29/04)


FULL STORY:

The 2004 holiday season exceeded expectations as retail sales charged to major credit cards, signature debit cards, and store credit cards ran more than 5% over projected levels. Debit card use soared, rising about 14% above projections. VISA reported that on Christmas Eve credit card retail sales declined 5%, while debit card retail volume surged by 24%. For the five weeks ending December 26th, overall retail payment card volume was $113.8 billion, compared to an estimated $107.7 billion for the 2004 season. Store credit cards are up less than 1% to $15.9 billion in retail volume for the holiday period, while credit cards rose a modest 4.4% to $73.6 billion.

                            Holiday Card Volume
                         (five weeks ending 12/26)
			Actual		Projected          Difference
             Credit:   $73.6 billion    $70.5 billion        + 4.4%
             Debit:    $24.2 billion    $21.3 billion        +13.6%
             Store:    $16.0 billion    $15.9 billion        + 0.6%
             TOTAL     $113.8 billion   $107.7 billion       + 5.7%
                     Source: CardData (www.carddata.com)