Credit Card Transactions (12/23/04)


FULL STORY:

While gross dollar volume on bank credit cards have increased 2.5 times since 1994, the average transaction has increased about 16% over the past decade. The average transaction on a general purpose credit card, carrying the VISA, MasterCard, American Express, or Discover brand, is now approaching $102, compared to $87 in 1994. Last year was the first time in the industry's history that the average credit card transaction topped $100. The increase in credit card ticket size is clearly related to the sharp rise in debit card transactions which siphon off smaller transactions. The average off-line debit purchase transaction is currently $39.78, according to CardData (www.carddata.com).
          Avg. Bank Credit Card Transaction
                  1994:  $87.28
                  1995:  $89.90
                  1996:  $91.76
                  1997:  $96.22
                  1998:  $96.52
                  1999:  $98.91
                  2000:  $99.46
                  2001:  $99.25
                  2002:  $99.76
                  2003: $101.64
          Source: CardData (www.carddata.com)