For the first time in the USA, a re-loadable stored value card is being
combined with a bank credit card. Starbucks is teaming with Bank One and
VISA to launch the "Starbucks VISA Card" later this year. More than 11
million original Starbucks re-loadable stored value cards have been
activated to-date. The original re-loadable stored value or "Starbucks
Card," was launched in November 2001. In conjunction with the launch of
this new product, Starbucks will also introduce its first formal customer
appreciation program to provide Starbucks-related benefits and rewards to
customers. This program will deliver value-added services and frequent
rewards to participants that are relevant and unique to Starbucks.
Furthermore, Starbucks plans to use a significant portion of the proceeds
from the new card to support its long-standing financial commitment to
social and environmental causes around the world. In September, VISA and
Starbucks partnered to launch the "Get an Extra Shot from VISA" contest.
For more information visit: http://www.starbucks.com/nextgeneration.
For the first time in the USA, a re-loadable stored value card is being
combined with a bank credit card. Starbucks is teaming with Bank One and
VISA to launch the "Starbucks VISA Card" later this year. More than 11
million original Starbucks re-loadable stored value cards have been
activated to-date. The original re-loadable stored value or "Starbucks
Card," was launched in November 2001. In conjunction with the launch of
this new product, Starbucks will also introduce its first formal customer
appreciation program to provide Starbucks-related benefits and rewards to
customers. This program will deliver value-added services and frequent
rewards to participants that are relevant and unique to Starbucks.
Furthermore, Starbucks plans to use a significant portion of the proceeds
from the new card to support its long-standing financial commitment to
social and environmental causes around the world. In September, VISA and
Starbucks partnered to launch the "Get an Extra Shot from VISA" contest.
For more information visit: http://www.starbucks.com/nextgeneration.