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Hot Java Card (1/8/02)
FULL STORY:
Retail coffee specialist Starbucks hit the jackpot with its new gift card,
issuing more than 2.3 million cards between the holidays. Starbucks also
reported that despite the lousy economy, its holiday sales were up 22%, as
consumers continue to shell out $3 or more for a cup of fancy Joe. The
Starbucks Card was launched the week after Thanksgiving and is available in
any
monetary denomination from $5 to $500. The cards are available for purchase
and
can be reloaded via Starbuck’s physical locations, toll-free phone call or
online at the Starbucks Web site.For more information: 1-800-STARBUC or
http://www.starbucks.com.
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