Australians are doing it, and you may be able to do it in the USA soon.
MasterCard and Australian telecommunications giant Optus created an ad
campaign
using a two-way TV platform that enabled viewers to click on a MasterCard TV
commercial to enter a sweepstakes. The development may enable credit card
issuers to link up account applications to their TV spots. The Australian
direct response advertising campaign with MasterCard International offered
viewers an escape to a dream vacation. MasterCard cardholders who registered
their MasterCard purchases got the opportunity to win a week on Daydream
Island
with nine friends plus weekly chances to win weekend getaways to a tropical
location. Through synchronized broadcasting technology, viewers who clicked on
a button during a MasterCard commercial were taken directly to a MasterCard
web
site to register for the promotion. Optus has also partnered with Columbia
TriStar, games developer Two Way TV, and design studio TVMates to offer a
range
of new services to participants in their 'iTV' trials in Sydney.
Australians are doing it, and you may be able to do it in the USA soon.
MasterCard and Australian telecommunications giant Optus created an ad
campaign
using a two-way TV platform that enabled viewers to click on a MasterCard TV
commercial to enter a sweepstakes. The development may enable credit card
issuers to link up account applications to their TV spots. The Australian
direct response advertising campaign with MasterCard International offered
viewers an escape to a dream vacation. MasterCard cardholders who registered
their MasterCard purchases got the opportunity to win a week on Daydream
Island
with nine friends plus weekly chances to win weekend getaways to a tropical
location. Through synchronized broadcasting technology, viewers who clicked on
a button during a MasterCard commercial were taken directly to a MasterCard
web
site to register for the promotion. Optus has also partnered with Columbia
TriStar, games developer Two Way TV, and design studio TVMates to offer a
range
of new services to participants in their 'iTV' trials in Sydney.