A revolutionary new gift card is hitting the US market this week which features an actual display of its monetary value directly on the front of the card. The new stored value gift card from Visible Results USA is built around the thermo-chromic technology developed for the company's GraphiCard loyalty card application. Each time a recipient makes a purchase, the amount of the transaction is automatically deducted from the total at the checkout counter. Cards may be re-used until their value has been depleted. They may then be re-initialized through payment at the point of sale or returned to the retailer for re-cycling and re-issue to new customers. For further information, visit www.visibleresults.com.