The first credit card-named shopping center opened today in Atlanta. Last year Discover Financial Services and The Mills Corporation sealed a deal to create the Discover Mills shopping center. The 10-year co-marketing, multi-million dollar partnership produced the first-ever naming rights partnership in the shopping center industry. Discover Mills is a 1.3 million square foot retail and entertainment center located in Gwinnett County, GA, 25 minutes north of downtown Atlanta. The new shopping and entertainment complex, formerly known as Sugarloaf Mills, will feature approximately 200 retailers. Under the terms of the partnership, Discover Card will become the preferred payment method of Discover Mills, which is anticipating $400 million in annual retail sales. Discover will also have its own storefront within the mall and will also develop marketing programs, including special offers, in-mall promotions and ‘Cashback Bonus’ award promotions with selected merchants. For more information visit: http://www.millscorp.com.