The biggest Smart VISA launch got underway today as Target started taking applications online for the new smart card. For a limited time Target is giving away, to new cardholders, an in-home smart card reader which generates exclusive offers from target.com, fields.com and GiftCatalog.com from the computer chip embedded on the VISA card. The card also includes the Target Rewards program offering one point for every dollar spent at a Target store or target.com. Purchases made elsewhere with the card will earn one point for every two dollars spent. Cardholders accumulating 1,000 points will receive a Target Rewards certificate good for 10% savings on one entire Target VISA purchase at any Target store. There is a limit of one 10% savings certificate per billing period, but excess points carry over to the next billing period. The Target smart VISA carries interest rates of 9.9%, 12.9%, 15.9% or 18.9%, depending on credit qualification. Applicants who did not qualify will, in most cases, be issued the Target Guest Card, the retailer's store card. The new VISA card is issued by Retailers National Bank, an affiliate of Target. For more information visit: http://www.target.com.