Capitalizing on its hugely successful 'Priceless" advertising campaign, MasterCard has unleashed a holiday promotion offering "Priceless" gifts to share with loved ones. The “Priceless Holiday Gifts” promotion will award one winning cardholder with five “Priceless” experiences including an African Safari, a visit from a celebrity chef, behind-the-scenes access to the Houston Space Center, enrollment in the Formula One Race and Racing School in Great Britain, and VIP treatment at the My VH-1 Music Awards. To enter just use your MasterCard between now and December 31, 2001 to be automatically entered. (PIN-based debit card transactions are not eligible.) You can also enter by completing a Sweepstakes entry form when you visit the MasterCard Priceless Holiday Gifts Sweepstakes Web page located at www.mastercard.com.