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Clear Blue Discover (11/9/01)
FULL STORY:
Riding the wave of translucent or clear credit cards, Discover this month
launched a clear, blue Platinum card. The card, promoted as 'Very Now' and
'Very Cool', is "clearly" playing off of the American Express smart Blue Card
and the Providian’s clear smart VISA cards. Discover has yet to launch a smart
card, but this year has adopted the motto: 'For the Slightly Smarter
Consumer'.
Like other current offers, the Discover clear blue Platinum card is offering a
0% APR for new purchases and balance transfers. The 0% rate is applicable
until
next June. Capital One is currently offering a 0% APR through July, while
Citibank has also extended its 0% interest rate on balance transfers through
next July. According to CardWatch, the most aggressive offer in the
marketplace
from a major issuer comes from Chase, which is offering a 12-month 0% APR on
balance transfers. For more information on Discover visit:
http://www.discovercard.com.
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