|
Wireless Burgers (6/1/01)
FULL STORY:
Beam up a Big Mac. Chicago consumers are now able to use a wireless device
linked to a credit card to purchase fast food. McDonald's announced this
week it will expand the pilot of ExxonMobil's Speedpass contactless payment
program to more than 400 outlets in the Chicago area. Last fall, McDonald's
launched a limited test of the payment system in nine Chicago area
restaurants. McDonald's says it is testing other similar systems and will
eventually decide on a system to use nationwide. Speedpass, is a radio
frequency transponder device that fits on a key chain. It will
automatically bill purchases against a pre-determined credit card. The
Mobil system was launched in the USA in May 1997 following a six-month test
in St. Louis. The program recently signed up its four millionth user. The
Speedpass program has also been introduced in markets outside the USA
including Singapore and Canada. McDonald's has another pilot underway in 26
Boise, ID outlets using the MicroTrak wireless system developed by PA-based
FreedomPay. McDonald's is also testing a wireless payment system in
Southern California in conjunction with Orange County's FasTrak mass
transit system and in New York a test will be launched soon utilizing the
EZPass system. Fo more informaton visit:www.speedpass.com.
|
|