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Striking Gold (1/29/01)
FULL STORY:
Credit card colors range from green to black and from silver to titanium.
However the saturation of platinum card marketing has ignited the re-discovery
of gold colored credit cards. Over the past few months Capital One has led the
pack by offering a new version of VISA Gold. Now Discover has launched a major
pre-approved campaign for the new Gold Discover Card. The new Gold Discover
does not offer the popular Cashback Bonus enhancement but does offers a
modified version of the cash rewards program. The Discover Gold Rewards program
offers a $20 cash rebate for each $2,000 in annual card purchases. Discover
has capped annual rewards at $500 per account. The new card carries no annual
fee and a 14.99%, fixed, on-going APR. The Gold card also offers a special
short-term APR on balance transfers of 1.9%. The Discover Gold Card offers a
minimum credit line of $1,200 and a $50,000 maximum.
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