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Grinch Cereal Visa (11/20/00)
FULL STORY:
VISA has stuffed cereal boxes across the U.S. with special Cash Cards worth up
to $25,000 each. The holiday promotion is built around the new Universal movie
"Dr. Seuss' How The Grinch Stole Christmas!". As part of the promotion VISA has
randomly inserted 10,000 Cash Cards in 85 million specially marked packages of
Kellogg's brand cereals. VISA will give away 10,000 $20 cash cards and 600 $100
cash cards in Kellogg's cereal boxes, which may be redeemed at any ATM on the
PLUS network. VISA also will give away two grand prize cards worth $25,000
each. VISA also launched a national sweepstakes Nov. 1 called "VISA and the
Grinch Give Back The Holidays!." Till Dec. 31, VISA cardholders will be
automatically entered for each purchase to win the total dollar amount
purchased on their VISA card during the promotional period. A total of 500
winners will be selected. Wells Fargo will also offer a disposable, prepaid
VISA card called 'Holiday Season Grinch Gift Card', via the bank's Web site
and a toll-free phone number.
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