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Mother Swiping (5/12/00)
FULL STORY:
American consumers will swipe their credit cards for more Mother's Day
purchases than Valentine's Day purchases. According to an online shopping
survey
conducted by MasterCard, an overwhelming 70% of the respondents said they will
spend more money on their Mom for Mother's Day than they did on their
sweetheart for Valentine's Day. Nearly 75% of the women respondents said they
would spend more money on their Mothers than they would on their sweetheart
for
Valentine's Day. Men were split with only 51% choosing Mom over their
sweetheart. Of those that participated in the survey, 31% said they
planned to
purchase a Mother's Day gift online. When it came to men, 41% said they would
surf the Web for their gift, while only 27% of women expected to shop online
for Mother's Day. Flowers and jewelry ranked number one and two respectively
(47% and 32%) as gifts purchased online for Mother's Day. Men, however, are
significantly more likely to purchase these traditional gifts for Mom. In
fact,
80% of the men shopping online said they will purchase flowers and 60% will
purchase jewelry as their gift for Mom. Comparatively, only 23% of the women
said they will buy flowers and 12% will select jewelry. Although 69% of men
and
women expect to spend the same amount on a gift regardless if they are with
their Mother on Mother's Day, 26% anticipate they will spend more money on
their gift if they do not join their Mother on her day. Five percent of the
respondents planned on spending less on gift even though they wouldn't be with
Mom on Mother's Day. For more information or special deals on Mother's Day
purchases visit MasterCard Exclusives on
www.mastercard.com.
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