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MLB MetroCards (6/6/00)
FULL STORY:
Subway cards will never look the same again. MasterCard and the New York City
Metropolitan Transportation Authority have teamed up to issue one million
limited-edition MetroCards featuring four New York Mets players. The cards
commemorate the "2000 Subway Series" which will be held July 7-9 at Shea
Stadium. The stored value cards went on sale last week and will be available
through June 20. The MetroCards can be purchased either at MetroCard vending
machines or online. Consumers who use their MasterCard card to purchase the
limited edition MetroCards will automatically be entered in a sweepstakes to
win a pair of tickets to the Subway Series. The promotion is being supported
with an advertising campaign that will include 2,280 subway car premium
squares, 4,000 11" x 28" bus cards, 800 one-sheet station posters, a tile on
the MetroCard.CitySearch.com site, and a page on the MTA website. For more
information or to purchase the cards visit
www.metrocard.citysearch.com.
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