|
Translucent Cards (7/11/00)
FULL STORY:
The coolest trend in credit cards is the advent of translucent credit cards.
American Express introduced its first translucent card last September with the
new Blue Card and now the first translucent VISA and MasterCard is here. MBNA
received this week its first shipment of its translucent Quantum
VISA/MasterCard to distribute to new customers. However there is a difference
in the technology used in producing the cards. When American Express
introduced
the Blue Card last year a number of problems surfaced with using a translucent
card in ATMs and certain credit card terminals. American Express modified the
cards, using opaqueness to overcome the problem. The MBNA translucent card is
being produced by Illinois-based Perfect Plastic Printing. PPP says it uses
technology to allow the new card to operate in ATM and POS equipment around
the
world. The card manufacturer has even applied for a patent for its new
translucent card product. Last month, MBNA introduced the Quantum bank credit
card offering a credit line up to $1 million and with an optional air mileage
program that enables cardholders to earn up to one million miles per year.
(See
CardNews for 6-19-00) For more information on the American Express Blue Card
visit
www.americanexpress.com/blue.
For more information on the MBNA Quantum VISA/MasterCard visit
www.mbna.com/quantum/
quantum_info.html.
|
|