If want the inside track on the NBA then you're gonna have to pull out the American Express card. As the official sponsor of the National Basketball Association, American Express offers an exclusive area for cardholders on NBA.com. The Web site offers exclusive photos, articles, special offers, periodic chat sessions and video clips of NBA action. AmEx also offers the "American Express Experience Cardmember Club", a week-long series of special events and services for cardholders at the NBA All-Star Jam Session, which is underway this week in Oakland, CA. Finally, American Express offers "Chalk Talks". Throughout the 1999-2000 NBA season, American Express has been hosting private NBA Chalk Talks for NBA season ticket holders in 14 markets who purchased their season tickets with their American Express Card. The exclusive events are typically staged at NBA arenas a few hours before a game. The head coach of the team and a local personality will offer cardholders a unique experience with an inside look at the team and a preview of the team's upcoming games. The free, exclusive events will invite anywhere from a few hundred to up to 5,000 American Express cardholders per city. For more information visit www.nba.com or www.americanexpress.com.