The most critical factor used for consumer lending has always been considered a secret. But not anymore . . . thanks to E-LOAN. Starting this week, consumers who set up their customized My E-LOAN account can instantly receive their FICOŽ credit score. E-LOAN launched the new account service to help people manage their loans as easily and intuitively as they manage their investments. By setting up a customized My E-LOAN account, people can track and monitor their loans and receive alerts advising them how to save money by refinancing or switching loan products. FICOŽ scores have never been readily available to consumers online or off-line before this week. E-LOAN says the FICOŽ credit score is a key component of the new My E-LOAN program and is designed to let borrowers obtain their credit score to help them interpret the rating, understand how it is calculated, and determine how the score may affect their loan rates and term. Other features of My E-LOAN include Customized Rate Watch alerts to notify consumers when market rates reach their desired interest rate; information about the current interest environment; a personalized rate chart; and access to tools and advice. For more information visit www.eloan.com