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ATMs Get Snappy (8/2/00)
FULL STORY:
Boring looking ATMs are getting "snappled". Snapple all-natural beverages and
ATM manufacturer Diebold have teamed up to create the Snapple Wrap
Program. Under the deal, Diebold ATMs in six states will be covered with a
vinyl wrap that bears the Snapple logo. The program is the latest in Diebold's
"Advertise 2 Maximize" program which secures advertisers for its customers on a
local,regional and national level. Advertisers can choose to brand
ATMs within close proximity of their products with vinyl wrapping, printed
receipts, on-screen messages or signage at freestanding terminals. OR-based
Card Capture Services locates the appropriate terminals for the program. The
Snapple program runs through September, on ATMs in Baltimore; Chicago;
Indianapolis; Harrisburg and Lancaster, Pa.; Hartford and New Haven, Conn. and
Raleigh-Durham, N.C.
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