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Back-To-School (8/28/00)
FULL STORY:
Parents are bummed out when it comes to whipping out their plastic for
back-to-school shopping. Surprisingly parents spend more money on daughters
than sons by a 2:1 margin. According to a back-to-school survey conducted on
MasterCard.com, parents indicated that they spent more than $500 per child for
back-to-school shopping. When it came to parents describing their
back-to-school shopping experience, it was anything but pleasant.
About 62% of parents described back to school shopping as either "irritating as
fingers scratching a chalkboard", "as painful as having their teeth pulled" or
"as uneventful as watching grass grow." However, 38% said back-to-school
shopping was as "carefree as a walk in the park. An overwhelming 88% of mothers
did the back-to-school shopping, while only 12% of fathers took their children
shopping for back to school.
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