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New Web Heads (4/10/00)
FULL STORY:
The Internet is no longer the domain of geeks, perverts and teenyboppers.
Media
Metrix reported last week that the number of baby boomers and seniors on the
Internet grew by 18.4% last year, making them the fastest growing Internet
population. Since credit card issuers love to target this high-spending
segment, this is good news. Of all age groups, 45- to 64-year olds have the
most credit cards and the highest usage, as well as the highest percentage of
frequent-flier members. An analysis of 1999 data shows that this group now
comprises 20% of total online users, outpacing 18- to 24-year olds who
trail at
17.5%. Media Metrix says the analysis also shows that 45- to 64-year olds surf
the Internet more frequently, stay there longer, and check out more Internet
pages than even their college-age counterparts, thereby contradicting the
widely-held belief that older Americans are technology laggards. For more
information visit www.mediametrix.com.
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