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Holographic Store Card (4/10/00)
FULL STORY:
Nordstrom has launched the first space age store credit card that rewards
customers on how much they spend as well as how long they have been a
cardholder. The fashion specialty retailer unveiled its new credit cards last
week. The new cards offer loyalty rewards as well as access to ATM cash. The
new Nordstrom Retail card, Nordstrom Legacy card, Nordstrom Platinum card and
Nordstrom Platinum Legacy card are the first fashion retail cards to recognize
customer spending and tenure, offer a rewards program to all customers
regardless of spending level, and provide the option for cash advances at all
ATMs displaying the PLUS symbol. They are also the first credit cards to
contain a full-faced hologram. Nordstrom commissioned internationally
acclaimed
designer Jennifer Morla to create the hologram designs for the cards. The new
Nordstrom cards have also moved the placement of all customer information to
the back of the cards. The Nordstrom Legacy Card recognizes customers with
fifteen or more years of Nordstrom card membership. Nordstrom credit customers
across the country will receive their replacement proprietary cards beginning
this week thru May 31. Nordstrom says many of these customers will also be
offered lower interest rates. For more information visit www.nordstrom.com.
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