Gays Prefer VISA (9/7/99)
FULL STORY:
More lesbians and gay men carry VISA cards than any other kind of credit card,
according to a new survey by CT-based Greenfield Online. VISA was carried by
67% of the gay and lesbian market, while MasterCard was carried by 51% and
American Express by 23%. The research also found that over the past twelve
months the popularity of department store cards dropped in the gay and lesbian
community. The 'Lesbian and Gay Market Study' was jointly sponsored by
CT-based Greenfield Online and Spare Parts, a New York consulting firm that specializes
in marketing to the gay community . Spare Parts attributes the popularity of
VISA to VISA's numerous gay affinity cards. Among the most recent affinity
offerings is the 'PlanetOut VISA' offered by NextCard and PlanetOut, the
largest gay and lesbian online community. Citibank's Travelers Bank also
issues the 'Rainbow VISA Card' in conjunction with the Rainbow Endowment which
supports issues affecting lesbian and gay health, cultural and civil rights.
For more information visit
www.greenfieldcentral.com.