Smarter Wallets (10/20/99)
FULL STORY:
The smart money this year is in digital wallets! The dumb money is web
shoppers who repeatedly fill out the same information for online orders. Digital
wallets eliminate the tedious and repetitive task of completing online shopping order
forms, passwords, login IDs and registration forms. Once your wallet is setup
it becomes a piece of cake to go web shopping. NextCard, the pioneer of
Internet credit cards, announced this week a partnership with Gator.com to
offer a digital wallet to its cardholders called NextCard Concierge. NextCard
says its cardholders are five times more likely to purchase online than other
credit card users. According to Jupiter Communications, seven out of 10
Internet users abandon online forms and shopping carts before a sale is made
because they find filling out the forms too exasperating. Furthermore, in a
survey conducted by Gator.com, over 90 percent of the Internet
users surveyed said that they regularly visit Web sites where registration and
login are required. More than two-thirds of them found these obstacles to be a
nuisance. For more information visit
www.nextcard.com
or www.gator.com