500,000 VISA Signature Card (10/15/99)
FULL STORY:
The VISA card for millionaires has signed up lots of takers in its first
year. The VISA Signature card now has more than 500,000 cards. The card is targeted
at the 9 million U.S. households with annual incomes above $100,000. Issuers
of the premium card include Merrill Lynch, Associates, Capital One, Citibank
and First USA. Core features of the VISA Signature card include concierge
services, an air mile rewards program, a preferred travel program, an
assistance program, $1 million of travel accident insurance and a purchase
protection program. Cardholders earn one point for every dollar spent using
the VISA Signature card with accumulated points redeemable for free air travel
with no class or seasonal travel restrictions when purchased 21-days in advance of
travel. The card carries an annual fee that is determined by each issuer. For
more information www.visa.com.