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(11/19/99) Xmas Online
FULL STORY:
Computer keyboards and credit cards will be smokin' this holiday season. VISA
says more Americans plan to shop online this holiday season than ever before.
Fifty-five percent of respondents to a VISA survey said they plan to shop
online for gifts this holiday season compared to 46% for 1998. Most people,
61%, are buying holiday gifts for their children and almost half of those
surveyed shop at night, from 6-11 PM. As expected, credit cards are the
overwhelming choice for online shoppers (88%) and one-third of respondents
plan
on using their debit card online this year. The annual VISA survey determined
what Americans intend to buy online: books (45%), toys (41%), music (39%) and
clothes (35%), computer equipment/software (24%), followed by electronics
(18%)
are at the top of this year's online shopping list. Gift certificates (14%),
gourmet food (13%), sporting goods (11%) and subscriptions (6%) round out this
year's top gifts. For more information visit:
www.visa.com.
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