Web Wallets(6/15/99)
FULL STORY:
Consumers who shop online will now have the ability to set up an
electronic wallet that will work throughout the Internet. Until now wallets
have been offered on some Websites but each wallet system has had its own
format. This week a group of industry leaders endorsed a universal format
for digital wallets called ECML or Electronic Commerce Modeling Language.
The format utilizes a set of uniform field names that streamlines the
process by which merchants collect electronic data for shipping, billing
and payment. Typically, consumers are required to fill out considerable
information for a purchase -- especially at the first purchase -- and this
can take several minutes. Electronic wallets allow consumers to input such
data once and automatically fill in the merchant's form at the point of
purchase on a merchant's site. To serve consumers completely, wallets must
work at merchant sites around the Web and establishing uniform fields for
data collection will allow that to happen. For consumers, establishing
uniform fields for data collection will simplify the form-filling process
to make the overall shopping experience more convenient. This in turn will
increase the number of completed transactions at merchant sites. In fact, a
February, 1999 report from Jupiter Communications on digital wallets found
that 27 percent of online buyers abandon orders before check-out due to the
hassle of filling out forms. ECML is publicly available today and can be
easily implemented by online merchants and technology vendors. For the full
scoop visit www.ecml.org.