Elvis is Back (7/23/99)
FULL STORY:
The King has returned! The Elvis Presley credit card has been resurrected!
Elvis Presley Enterprises Inc. announced this week that it has signed an
affinity card deal with MBNA America to issue the official 'Elvis Presley'
credit card. The new card will benefit the Elvis Presley Charitable
Foundation's Presley Place, a transitional-housing project that will provide
homeless families up to one year of rent-free housing, child day care, job
training and counseling, and financial guidance. According to CardTrak, the
'Elvis Presley MasterCard' was formerly issued, since the late 1980's, by
Memphis-based Leader Federal Bank. Last year Bank of Scotland introduced an
'Elvis MasterCard' for British fans. The Elvis Presley Charitable Foundation
was formed by Elvis Presley Enterprises to support various charitable
endeavors. EPE is based in Memphis, with additional offices in Los Angeles. It
manages the estate of Elvis Presley, including his famed home, Graceland, and
its related attractions in Memphis, which include the new Heartbreak Hotel and
Elvis Presley's Memphis restaurant/nightclub on Beale Street. For more
information www.webapply/elvis.