Debit Air Miles (8/13/99)
FULL STORY:
Rewards for debit card use is catching on and has now spread to Canada. Bank
of Montreal this week became the first bank in Canada to offer rewards for
debit card purchases. Bank of Montreal launched the 'Double Dip with Debit'
Air Miles program this week in Winnipeg. Every purchase made at an Air Miles
sponsor will be rewarded with one extra Air Miles reward mile from Bank of
Montreal, in addition to any Air Miles reward miles offered by the sponsor.
Winnipeg customers will also earn 50 bonus reward miles on the first purchase
made with the double dipping MasterCard debit card. Fifty reward miles can be
redeemed for two 2-for-1 movie certificates, two tickets for a Winnipeg
Goldeyes baseball game or two admissions to the Winnipeg Art Gallery. The Air
Miles Reward Program was launched in 1992. The program offers customers the
opportunity to earn up to 150 bonus Air Miles reward miles for opening an Air
Miles Chequing Account with Bank of Montreal in Winnipeg, Gimli, Pinawa,
Lac du Bonnet, Selkirk, Beausejour or Bannister Centre in Kenora. The Air Miles
Chequing Account also offers Air Miles for each $500 of average monthly
balance and for pre-authorized, telephone banking or on-line banking bill payments.
A trip from Winnipeg to Flin Flon, Thompson or The Pas, Manitoba; International
Falls or Minneapolis/St. Paul, Minnesota; Watertown, South
Dakota; Regina, Saskatchewan; Rhinelander, Wisconsin; or Thunder Bay, Ontario
can be obtained with fewer than 1000 Air Miles reward miles. In addition to
travel, Air Miles reward miles can be redeemed for movie vouchers, theatre
tickets, hotel stays, car rentals, merchandise and many other reward
alternatives starting at as few as 20 Air Miles reward miles.The program has
more than 150 sponsor locations in the Winnipeg area. Over half of Manitoba
households collect Air Miles reward miles. Bank of Montreal was a founding
sponsor of the Air Miles program and also offers Air Miles reward miles on its
MasterCards. For more information visit www.bom.com.