Step right up to the window at the Kentucky Derby and say “Yes”.  That’s the theme of the new VISA ad campaign leading up to the 1999 VISA Triple Crown, thoroughbred racing’s most prestigious series.

VISA is the exclusive card accepted at the ticket windows at all Triple Crown races.  In the “It’s Everywhere You Want To Be” theme, the new “Yes” spot features trainers, groomsmen, jockeys, fans and owners exclaiming “Yes!” during races and training sessions, while the ticket salesman proclaims “No!” to a spectator trying to pay for tickets with American Express.  The spot was shot at Churchill Downs, the site of the upcoming Kentucky Derby.

Now in the fourth year of a five-year Triple Crown sponsorship, VISA has contributed to the excitement of horse racing for fans and owners as well. They’ve added the incentive of a $5 million bonus to the winner who captures all three races in the Triple Crown.  In case you’re a race fan, here’s the schedule of the races for 1999:

***May 1:  Kentucky Derby, Churchill Downs, Louisville, KY,

***May 15: The Preakness Stakes, Pimlico, Baltimore, MD

***June 6: The Belmont Stakes, Belmont Park, New York

Not only is VISA the World’s Best Way to Pay, they may also be the Best Way to Win.  If you need a VISA card to get in the money, apply online at www.visa.com.