
Beneficial National Bank's decision to not renewal BJ MasterCard
cardholders who pay off balances regularly may withstand legal challenges.
A Massachusetts superior court judge denied a temporary restraining order
yesterday requested by BJ's Wholesale Club to halt Beneficial National
Bank's action to
drop non-revolving cardholders from the 'BJ's MasterCard' program.
Beneficial is currently
notifying about 12,000 customers, whose cards expired yesterday, that a the
card will not
be re-issued since no finance charges where paid in the previous twelve
months. BNB
began negotiating with BJ's about a year ago to make adjustments in the
program to
assure profitability. The negotiations broke down in mid-September with
both parties filing
suit. BNB said yesterday it has no intention of terminating the program,
merely modifying
it. A January court date has been set to hear BNB's case in Delaware.
Despite yesterday's
setback for BJ's, the wholesale club says it will go forth "vigorously"
with its complaint
filed in Massachusetts.
"Obviously, we hope this is the first step toward finding a resolution with BJ's to adjust the program as we have been attempting to do for some time now," said Ross N. Longfield, president, BNB USA, which has announced plans not to reissue BJ's credit cards to approximately 12,000 customers, whose cards expire September 30.
BJ's argued in superior court in Massachusetts last week in an attempt to halt the bank's plans not to reissue the cards. The bank learned today that Justice Charles T. Spurlock denied BJ's motion for a preliminary injunction. BNB USA, which earlier had filed suit in Delaware in an attempt to address certain issues with BJ's, will move forward with its Delaware case which has been set for trial in January.
BNB USA is exercising its contractual right not to reissue new cards to certain BJ's cardholders upon expiration, consistent with both the agreements with the cardholders and the agreement with BJ's.
"Although the Massachusetts court has sided with us, it's regrettable that BJ's has put us and their customers in this unfortunate position," said Longfield.
"We still seek to work with BJ's to make the necessary adjustments in the program to assure fairness and profitability for both BJ's and BNB USA, in an attempt to continue to serve eligible BJ's customers," he added.
Beneficial National Bank USA is a subsidiary of Beneficial Corporation, a $17 billion, New York Stock Exchange-listed financial services holding company. Subsidiaries of the Company provide financial services through their various consumer finance, credit card, banking and insurance operations located throughout the United States, Canada, the United Kingdom, Ireland and Germany.
"BJ's recognizes that the preliminary injunction we sought to prevent Beneficial from canceling the accounts of 12,000 credit-worthy BJ's MasterCard holders, was the first step in what may be a lengthy legal process," said Ed Gillooly, Senior Vice President and Director of Marketing. "We knew it would be difficult to get an injunction, but we felt it was a necessary step to prevent Beneficial from canceling the accounts of our Members who have paid their bills on time and in full."
"BJ's first priority is our Members and we will continue to pursue our lawsuit against Beneficial to prevent Beneficial from cancelling the accounts of credit-worthy BJ's MasterCard holders," Gillooly stated. "Beneficial has a contractual obligation to BJ's and our Members."
BJ's lawsuit asserts that Beneficial's actions are a breach of its contract with BJ's, and that Beneficial may not cancel the credit cards of any credit-worthy BJ's Members. Beneficial, the issuer of the BJ's MasterCard, has said that it is canceling these accounts of customers with good credit records who paid their bills in full and on time for the last year because Beneficial receives no finance charges from them.