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U.S. consumers will charge about $3.5 billion per day during
the 27 Christmas shopping days between the day after Thanksgiving
and Christmas Day this year. According to the December issue of
CardTrak, to be released this morning, consumers will rack up $95.3
billion of charges on general purpose bank credit cards/charge
cards and private label store cards. CardTrak predicts consumers
will charge $71.1 billion on VISA, MasterCard, and Discover credit
cards and all American Express cards. About $8.0 billion will be
transacted on 'VISA Check Cards' and 'MasterMoney' cards. Store card
volume should be $16.2 billion for the 1997 Christmas shopping
season. Card volume among retail merchants will make of $78.7
billion of the total volume. A number of recent polls suggests
overall consumer spending will rise between 3% and 5% this year.