Diamond Shamrock Offers New Gold Card With Gasoline Rebates


March 29, 1996; San Antonio, Texas -- Diamond Shamrock, a refiner and marketer of petroleum products in the Southwest, has launched a new credit card that really makes "cents" for its card holders. The Preferred Gold Card, the fourth credit card to be offered by Diamond Shamrock, gives card holders discounts on their gasoline purchases for a $10.00 annual fee. "Through research, we have found the perception that many credit card programs have no real value and charge high rates of interest," says Dianna Von Voigt, Diamond Shamrock's general manager, credit card marketing. "Our strategy is simple -- to offer customers money off or money back on their Diamond Shamrock purchases."

Preferred Gold Card memebers save one cent per gallon discount on unleaded fuel, one and a half cents per gallon on mid-grade, and two cents per gallon on super unleaded. Cardholders can choose to receive the discounts on their monthly bill or let their discount savings accumulate and receive an annual check for the total amount. There is no yearly ceiling on the discount that Preferred Gold members can obtain. Preferred Gold joins the company's three existing credit card program: the proprietary Daimond Shamrock card, the Club Card, which offeres a debit/cash option and discounts on rentals and travel; and in the ndustrial/commercial Fleet Card. For more information consumers can call 800-333-3560, ext. 3555 during the hours of 8:00 a.m. and 5:00 p.m. Central Standard Time. For those who have access to the Internet, Diamond Shamrock has a world wide web page at http://www.diasham.com with information on all cards as well as the ability to apply through a secured channel.


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