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American Express and The PGA of America Partner to Offer Year-Round Golf
Benefits for Cardmembers and Support for PGA Professionals
American
Express and The Professional Golfers' Association (PGA) of America today
announced an agreement that makes American Express an Official Patron of
The PGA of America. This relationship will enable American Express to
provide a unique set of golf benefits to its Cardmembers which include
access to premier championship experiences and exclusive golf opportunities
year-round. In addition, this agreement will benefit the PGA's membership
base of more than 28,000 men and women professionals dedicated to growing,
teaching and managing the game and the business of golf.
"We are thrilled to link up with The PGA of America to bring even
greater benefits and services to our Cardmembers by creating special
programs that will allow them to take advantage of first-rate access to
major golf events including some of golf's most widely viewed national
championships," said Rich Lehrfeld, Vice President Global Sponsorship and
Event Marketing, American Express. "We are also committed to supporting the
future growth of the game and the professionals who run it."
"The PGA of America is proud to welcome American Express into this
historic new chapter of partnership and public awareness in our
Association," said PGA of America Chief Executive Officer Joe Steranka.
"American Express has more than 150 years of experience in providing
exceptional service, of which it has established itself as a great partner
to the busy golf traveler and professional. We look forward to having
American Express as a patron to enhance the spectator experience at our
championships and underscore the value to the membership of the Official
Patron program."
TOURNAMENT ACCESS AND ONSITE EXPERIENCES
With this new relationship, American Express can now provide advanced
ticket sales and onsite experiences at some of golf's most anticipated
tournaments, including the PGA Championship, Senior PGA Championship and
the Ryder Cup.
American Express onsite opportunities(1) at the upcoming PGA
Championship in Tulsa include:
-- Complimentary 10-minute one-on-one golf lesson with PGA
Professionals
at the PGALearningCenter, where Cardmembers can also receive a
personalized golf swing video analysis to help them improve
their game
-- Onsite hospitality suite exclusively for Cardmembers with a silent
auction to benefit The PGA Foundation
-- Cardmembers can receive complimentary use of "myLEADERBOARD"
handheld
device to take out onto the course and track the action
-- Commemorative gift with merchandise purchase for Cardmembers
Additionally, beginning September 4th, American Express Cardmembers
will be able to purchase a limited number of tickets to the 2008 Ryder Cup
at Valhalla Golf Club in Louisville, KY, prior to sale to the general
public through the Members Clubhouse at http://www.americanexpress.com/golf.
American Express will announce additional PGA-related benefits over the
coming months.
SUPPORT FOR PGA PROFESSIONALS
As part of this agreement, American Express will support PGA
Professionals' efforts to grow their businesses and support the men and
women of the PGA through a variety of regional golf events and activities
to promote the game of golf.
The PGA agreement rounds out American Express' commitment to providing
unparalleled access to the golf lifestyle and builds upon the
groundbreaking partnership American Express formed with the United States
Golf Association last December. Cardmembers can find ongoing updated
information about golf benefits, exclusive travel packages and gear as well
as special access to a range of prestigious golf championships by regularly
visiting the Members Clubhouse at http://www.americanexpress.com/golf.
About The PGA of America
The PGA of America is the world's largest working sports organization
comprised of 28,000 men and women golf professionals who are the recognized
experts in growing, teaching and managing the game of golf while serving
millions of people throughout its 41 PGA Sections nationwide. Since its
founding in 1916, The PGA of America has enhanced its leadership position
in a $62 billion-a-year industry by growing the game of golf through its
premier spectator events, world-class education and training programs,
significant philanthropic outreach initiatives, and award-winning golf
promotions. Today's PGA Professional is the public's link to the game,
serving an essential role in the operation of golf facilities throughout
the country.
The PGA Official Patron program is designed to uniquely position each
patron as a category-exclusive provider of products and services to The PGA
of America. Each PGA Official Patron is recognized with unprecedented
visibility and exposure at The PGA's highest-profile Championships.
About American Express
American Express has long been the Card to bring a premium level of
customer service and unique benefits and experiences to golfers. From
access to special golf to exclusive ticket access at championship
tournaments, American Express drives golf dreams out of the bunker. Only
through membership can Cardmembers enjoy specially-designed travel
packages, use Membership Rewards(R) points to redeem for equipment and
apparel from premium golf brands or earn double points when spending at top
online golf merchandisers.
(1) terms, conditions and restrictions apply
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