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MasterCard and to Make Music During "AROUND THE WORLD" Tour
MasterCard Worldwide today announced a
partnership with world renowned Maestro, Placido Domingo, where
MasterCard will serve as the presenting sponsor of his "AROUND THE
WORLD" tour. The famous tenor will travel the world one more time and
perform numerous concerts around the globe, starting this summer and
culminating in 2009. Concerts in Lisbon, Wiesbaden and Athens have
already been held with the next concerts scheduled for Boston, Mass.,
USA; Sunrise, Fla., USA; Abu Dhabi, United Arab Emirates; and Zurich,
Switzerland.
"We are proud to have this unique opportunity to present our brand
alongside such an icon. Placido Domingo resonates with an upscale,
affluent demographic," said Deborah Hughes, Group Head, Global
Sponsorships, MasterCard Worldwide. "We understand what matters most to
our customers and believe every single person that attends each concert
will leave knowing they have witnessed one of the greatest performers of
our time."
Maestro Domingo is committed to delivering a first class experience to
his fans. As part of his concerts, Domingo will engage artists with
local appeal to join him on stage as well as host an exclusive Gala
dinner after each performance.
"My motto has always been 'When I rest, I rust!' I have always loved to
perform for my fans and there is no better reason to travel the world
one more time," said Placido Domingo.
MasterCard, as a presenting sponsor, will receive benefits including
hospitality, advertising and the opportunity to deliver "Priceless"
experiences. MasterCard cardholders will receive discounts on purchased
tickets and will have the opportunity to buy tickets during a pre-sale
for selected shows.
This announcement further enhances and supports MasterCard's affluent
product platforms that include the James Beard House Celebrity Chef Tour
and the PGA Tour.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes over 16 billion
transactions each year, and provides industry-leading analysis and
consulting services to financial institution customers and merchants.
Through its family of brands, including MasterCard®, Maestro® and
Cirrus®, MasterCard serves consumers and businesses in more than 210
countries and territories. For more information go to
http://www.mastercard.com.
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