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"ShopDiscover allows Cardmembers even more ways to earn 5% Cashback Bonus and more when using their Discover Card," said Dana Traci, Vice-President of Retail Partner Marketing at Discover Financial Services.

Cardmembers simply need to log into the Account Center at www.discovercard.com, link to a retailer's site through ShopDiscover and make their purchase. There is no spending limit, and the additional Cashback Bonus will be applied automatically to their Cashback Bonus account.

The launch of ShopDiscover is yet another way for Cardmembers to earn 5% Cashback Bonus this holiday season and all year long. Discover Card's popular Get More program gives Cardmembers the opportunity to earn 5% Cashback Bonus on purchases in more than 15 popular categories all year round and up to 1% unlimited Cashback Bonus on all other purchases. From October through December, Cardmembers can earn 5% Cashback Bonus on restaurants, movies, books, music and more through its "Make the Holidays More Entertaining" Get More program.

Discover Card's Cashback Bonus Program offers Cardmembers industry-leading features such as unlimited cash rewards that never expire for active Cardmembers and the most flexible redemption options. Cardmembers earned more than $600 million in Cashback Bonus rewards in 2005 alone and have earned more than $5 billion since 1986.

About Discover Financial Services LLC

Discover Financial Services LLC, a business unit of Morgan Stanley (NYSE:MS), operates the Discover Card with more than 50 million Cardmembers, and the Discover Network with more than 4 million merchant and cash access locations. Discover Financial Services also operates the PULSE ATM/debit network, which serves over 4,200 financial institutions and includes almost 250,000 ATMs and approximately 3.4 million POS terminals. For more information, visit www.discovercard.com, www.discovernetwork.com or www.pulse-eft.com.